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Calculating Readthrough

How being a data ninja could revolutionise your series sales

Do you want to know how many of your readers devour your entire series?

Do you want to use this valuable data to boost sales of your books?

Calculating readthrough is big business. Quite literally.

By knowing how many of your readers will read through your series, you can plan ahead and make sensible decisions about your marketing and advertising spend.

What's more, you can even calculate the precise value of each reader, as well as the ideal CPC bid you'll need to make your series profitable.

In this module, you'll learn:

  • Why readthrough is so crucial
  • How readthrough makes the concept of a direct profit from ads irrelevant
  • How your calculations will make the halo effect real and tangible
  • How to collect the right data — quickly and easily
  • The true value of a reader picking up the first book in your series

PLUS: An exclusive FREE spreadsheet template you can use to calculate your own readthrough and find the value of your readers.

No fluff. No unnecessary padding. Just solid, practical information you can use to solidify your marketing and sell more books.


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Your Instructor


Adam Croft
Adam Croft

With almost two million books sold to date, Adam Croft is one of the most successful independently published authors in the world, and one of the biggest selling authorsof the past few years, having sold books in over 120 different countries.

To date, Adam has achieved seven Amazon storewide number 1 bestsellers, in the United Kingdom, United States, Canada and Australia.

His 2015 worldwide bestseller Her Last Tomorrow became one of the bestselling books of the year, peaking at number 12 in the combined paperback fiction and non-fiction chart.

His Knight & Culverhouse crime thriller series has seen huge popularity worldwide, with his Kempston Hardwick mystery books being adapted as audio plays starring some of the biggest names in British TV.

In 2016, the Knight & Culverhouse Box Set reached storewide number 1 in Canada, knocking J.K. Rowling’s Harry Potter and the Cursed Child off the top spot only weeks after Her Last Tomorrow was also number 1 in the same country.

During the summer of 2016, two of Adam’s books hit the USA Today bestseller list only weeks apart, making them two of the most-purchased books in the United States over the summer.

In February 2017, Only The Truth became a worldwide bestseller, reaching storewide number 1 at both Amazon US and Amazon UK, making it the bestselling book in the world at that moment in time. The same day, Amazon’s overall Author Rankings placed Adam as the most widely read author in the world, with J.K. Rowling in second place.

In January 2018, Adam’s bestselling book to date, Tell Me I’m Wrong became a worldwide bestseller and quickly went on to outsell Her Last Tomorrow.

Adam is considered to be one of the world’s leading experts on independent publishing and has been featured on BBC television, BBC Radio 4, BBC Radio 5 Live, the BBC World Service, The Guardian, The Huffington Post, The Bookseller and a number of other news and media outlets.

In March 2018, Adam was conferred as an Honorary Doctor of Arts, the highest academic qualification in the UK, by the University of Bedfordshire in recognition of his services to literature.

Adam presents the regular crime fiction podcast Partners in Crime with fellow bestselling author Robert Daws.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

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